What To Know
- SYNEX has reaffirmed its position as one of Thailand’s most influential technology enablers after participating in the high-profile Thailand AI Grand Journey 2026 event, a forum that brought together investors, industry leaders, and innovators to discuss the next era of artificial intelligence adoption across the country.
- As Thailand approaches a pivotal moment in its digital transformation journey, SYNEX’s strategy reflects a broader confidence that artificial intelligence will become a foundational driver of national competitiveness, industry modernization, and improved quality of life for businesses and consumers alike over the coming years, with long-term impacts extending well beyond short-term technology cycles.
Thailand AI PR News: SYNEX has reaffirmed its position as one of Thailand’s most influential technology enablers after participating in the high-profile Thailand AI Grand Journey 2026 event, a forum that brought together investors, industry leaders, and innovators to discuss the next era of artificial intelligence adoption across the country. The company’s presence underscored its growing role in shaping how AI is deployed within Thailand’s ICT ecosystem as the nation prepares for a decisive shift toward enterprise-wide AI investment.
Image Credit: SYNEX
At the event, held during Bualuang Securities Day, SYNEX executives outlined how 2026 is emerging as a defining year for enterprise technology strategies, as artificial intelligence moves decisively beyond pilot projects into full commercial deployment across industries, this Thailand AI PR News report notes. The company emphasized that competitive dynamics in the IT sector are changing rapidly, with value creation increasingly driven not by hardware sales alone, but by AI-powered solutions that can deliver measurable efficiency gains and long-term business resilience.
Leadership Vision at Bualuang Securities Day
Synnex (Thailand) Public Company Limited, led by Mr. Panya Poonpermpholsiri, Chief Sales and Marketing Officer, used the platform to articulate a forward-looking vision that aligns technology innovation with real-world business needs. SYNEX highlighted its early adoption of AI across internal operations, including supply chain optimization, data-driven demand forecasting, and operational efficiency improvements. These initiatives have enabled the company to better serve enterprise clients that are now seeking scalable, AI-enabled solutions rather than standalone products.
The company also shared insights into the broader transformation of the global IT industry. Industry forecasts indicate that competition is shifting toward solution-centric models, where artificial intelligence and so-called Agentic AI systems play a central role. By 2026, a significant proportion of enterprise applications are expected to embed task-specific AI agents capable of autonomous decision support, further accelerating demand for cloud infrastructure, data centers, and advanced IT services.
Four High Potential Industries for 2026 Growth
Against this backdrop, SYNEX has identified four industries with particularly strong growth potential in Thailand by 2026. Healthcare and wellness stand out as major beneficiaries of AI-driven diagnostics, patient management systems, and operational analytics that can improve outcomes while reducing costs. Clean energy is another priority sector, where AI can enhance grid management, energy efficiency, and sustainability monitoring.
The gaming industry is also expected to experience rapid expansion, fueled by AI-enhanced development tools, personalization engines, and immersive user experiences. Meanwhile, enterprise solutions remain a core focus, as organizations across finance, manufacturing, logistics, and retail increasingly rely on AI to streamline workflows and unlock new revenue models.
From Distributor to Technology Empowerment Partner
SYNEX stressed that its ambition goes beyond traditional distribution. The company is positioning itself as a Technology Empowerment Partner, connecting global technology providers, local innovators, and enterprise customers into a cohesive ecosystem. This approach is designed to help Thai businesses transition sustainably into the AI era while ensuring that investments generate clear and lasting returns.
Looking ahead, SYNEX has also invited investors and partners to the SYNNEX Open House 2026, scheduled for January 15, where participants can exchange perspectives on future growth directions and experience emerging technology solutions firsthand.
As Thailand approaches a pivotal moment in its digital transformation journey, SYNEX’s strategy reflects a broader confidence that artificial intelligence will become a foundational driver of national competitiveness, industry modernization, and improved quality of life for businesses and consumers alike over the coming years, with long-term impacts extending well beyond short-term technology cycles.
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