What To Know
- The rapid adoption of influencer content, the rise of personalized media, and the increasing reliance on AI-powered tools signal a new chapter in digital marketing.
- By integrating smart data and AI technology, the company is setting a new standard for marketing innovation in Thailand and beyond.
Thailand AI News: Shifting consumer behavior drives new solutions
Egg Digital Co Ltd has launched Influmatch AI, an innovative platform designed to match brands with the most suitable influencers. The unveiling comes at a time when traditional television audiences have declined by more than 7 percent, while consumer trust in personalized media continues to grow. This Thailand AI News report highlights how companies are now facing mounting pressure to adapt to these changing behaviors as more people gravitate toward niche content and influencer-driven engagement.
Egg Digital has introduced Influmatch AI, a smart platform that connects brands with the right influencers
Image Credit: Egg Digital Co Ltd
According to Ms Ratthee Charoenrattanaworakul, General Manager of the MarTech Solution Business at Egg Digital, almost 30 percent of advertising budgets are now directed toward influencer marketing, particularly in the FMCG and beauty sectors. This shift is both an opportunity and a challenge for businesses struggling in an uncertain economy. Egg Digital believes that the right data and advanced AI tools can turn these challenges into growth opportunities.
Smart data matching for growth
Egg Digital’s new concept, “Smart Data Matching to Turn Challenges into Growth,” underpins the development of its latest MarTech offerings. The company introduced three key AI-powered solutions that aim to enhance brand visibility, improve marketing efficiency, and accelerate sales during this difficult economic climate.
The flagship platform, Influmatch AI, is a powerful tool for brands seeking influencers who align with their values and campaign goals. Backed by a database of over 100,000 influencers, particularly within FMCG and beauty industries, the system analyzes audience demographics, engagement levels, and campaign suitability. It also adjusts strategies in real time, offering an end-to-end management solution—from finding influencers and setting campaign briefs to monitoring results. The platform promises to boost campaign efficiency by 60 percent, giving businesses more accuracy and reach.
Comprehensive advertising management
Beyond influencer matching, Egg Digital has launched an all-in-one advertising management platform supported by a dedicated team of experts. It includes five main features—AdConnect, AdWallet, AdSmart Launch, AdLab, and AdChat. Businesses also gain access to free 24/7 consultations, workshops, and training sessions to ensure they fully leverage these tools.
This system allows brands to run campaigns more strategically, with experts guiding marketers in choosing the most effective approaches. By integrating AI-driven insights, companies can maximize return on investment and make more informed advertising decisions.
AI driven CRM for SMEs
To support small and medium enterprises, Egg Digital introduced the Lucky Boost Campaign. This AI-powered CRM model enables SMEs to drive sales by rewarding customer engagement through points, prizes, and coupons. The system includes shop management functions, employee role assignments, and real-time reporting for performance tracking.
The company is also offering a “Pay-Per-Use” version of its CRM for SMEs, allowing them to run sweepstake campaigns with no upfront fees. Charges apply only when customers actively participate, making the system cost-effective while still offering enterprise-level features powered by AI.
Driving the future of MarTech
Egg Digital is positioning itself as a leading force in AI-driven MarTech solutions through its EGG ONE platform, which is powered by the EGG AI Agent. The system leverages predictive analytics to forecast customer behavior and recommends the most effective communication channels, ensuring businesses extract maximum value from their marketing budgets.
The rapid adoption of influencer content, the rise of personalized media, and the increasing reliance on AI-powered tools signal a new chapter in digital marketing. Egg Digital’s latest initiatives aim to give both large enterprises and SMEs the ability to thrive despite economic challenges. By integrating smart data and AI technology, the company is setting a new standard for marketing innovation in Thailand and beyond.
Egg Digital’s expansion into influencer and CRM technologies demonstrates that AI-powered marketing is no longer optional but a vital strategy for survival and growth. Businesses that adapt to this transformation are far more likely to stay competitive, secure stronger customer engagement, and build sustainable growth in the future.
For the latest on new AI-powered Martech apps in Thailand, keep on logging to Thailand AI News.
