Thailand Targets AI Risks Facing Children

Thailand AI News: Thailand is intensifying efforts to protect children from the growing dangers associated with artificial intelligence as regulators move to strengthen safeguards surrounding the use of personal data in the digital era. The country’s Personal Data Protection Committee (PDPC) is now working closely with Unicef Thailand to establish stronger policies and regulatory frameworks aimed at shielding children and young people from emerging AI-related risks.

The discussions come amid rising global concern over how AI systems are increasingly influencing the daily lives of children through online education platforms, social media applications, gaming ecosystems, and digital services. Experts warn that while AI technologies offer enormous opportunities, they also introduce serious concerns involving privacy violations, behavioral manipulation, data exploitation, and algorithmic decision-making that could negatively impact young users. Senior officials from the PDPC recently held meetings with representatives from Unicef Thailand, including child protection specialists Muhamad Rafique Khan and Santi Sirithirajesd, to examine how Thailand can strengthen child-focused digital protections. This Thailand AI News report reflects Thailand’s growing determination to establish a more responsible AI governance framework before the risks become more widespread and difficult to control.

Growing Pressure oo Protect Children In The AI Era

Suraphong Plengkham, secretary-general of the PDPC, said Thailand is prioritizing the integration of child-specific protections into the country’s broader personal data governance strategy. He emphasized that regulators must balance technological innovation with the urgent need to safeguard children’s rights and wellbeing.

The PDPC has invited Unicef Thailand to provide recommendations on new AI-related personal data protection guidelines after the agency completed an earlier public consultation process. The proposed framework is expected to introduce clearer operational standards for organizations deploying AI systems that collect or process children’s personal information.

Authorities are especially concerned about AI-driven systems used in online learning platforms, youth-oriented applications, digital advertising, and recommendation engines that can shape children’s behavior, preferences, and online experiences. Regulators fear that without stronger oversight, some AI systems could expose children to inappropriate profiling, biased algorithms, or intrusive data collection practices.

International organizations have also been sounding the alarm over AI-related child safety concerns. Unicef has previously warned that governments worldwide must adopt stronger child-centered AI regulations to ensure transparency, fairness, accountability, and privacy protections in digital technologies increasingly used by minors.

Thailand Develops New AI Governance Measures

The PDPC is now developing practical AI governance guidelines based on the principles of “responsible data use” and “proactive protection.” The framework is expected to apply to both public and private sector organizations operating systems that involve children’s personal data.

In parallel, the agency is studying the possibility of introducing additional controls for high-risk AI systems, particularly technologies involving large-scale data processing or automated decision-making affecting children. Proposed measures may include stricter transparency requirements, mandatory audit systems, enhanced accountability obligations, and formal rights impact assessments before deployment.

Another major initiative currently under discussion is the creation of a dedicated child data protection task force. The proposed body would bring together regulators, academics, technology firms, child protection experts, and international organizations to analyze AI-related risks and coordinate long-term policy development.

The initiative reflects Thailand’s broader efforts to align its child data protection standards with evolving international best practices as governments globally struggle to keep pace with the rapid expansion of artificial intelligence technologies.

As AI becomes more deeply embedded in everyday life, experts say the challenge for regulators will be ensuring that innovation does not come at the expense of children’s safety, privacy, and mental wellbeing. Thailand’s latest collaboration with Unicef signals that the country is attempting to act early rather than waiting for major harms to emerge. Analysts believe stronger AI oversight measures could eventually position Thailand as one of Southeast Asia’s leading advocates for child-centered digital governance and responsible AI regulation in the region.

For more details, visit: https://www.pdpc.or.th/

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