What To Know
- What the product actually offersOn its website and pricing pages, Anything markets itself as an AI agent that generates full-stack applications from user descriptions, and it lists tiered plans including an Autonomous Software Engineer level and a $199/month tier among its published pricing options.
- That acquisition indicates Base44’s technology strategy was to integrate with a larger web-publishing platform, whereas Anything currently operates as a standalone product that bundles publishing, hosting and App Store workflows in one vendor experience.
AI Apps: CreateAnything’s Anything AI App Builder aims to let non-technical creators turn plain English into deployable mobile and web apps. The product’s official pages and app store listing describe an intent-first workflow that scaffolds UI, backend, hosting, authentication and some payment integrations from a single conversational prompt. The company advertises live previews, one-tap publishing and a claim of “1M builders” on its App Store listing.

Image Credit: StockShots
What the product actually offers
On its website and pricing pages, Anything markets itself as an AI agent that generates full-stack applications from user descriptions, and it lists tiered plans including an Autonomous Software Engineer level and a $199/month tier among its published pricing options. The platform surface emphasizes natural language prompts, automatic data models, authentication flows and built-in hosting and publishing tools — features that are designed to let nontechnical users ship functioning apps without coding. These are product claims visible on CreateAnything’s public pages and pricing documentation.
What is verifiable and what is not
Publicly available material about Anything focuses heavily on product capabilities and less on granular usage metrics or full audit-style performance benchmarks. The App Store listing and company site provide feature claims and stated user counts, but independent audits or academic benchmarking of build reliability, security posture, and long-term maintenance costs are not published by the vendor. That means reporters and prospective customers should treat feature claims as vendor statements and seek live trials or third-party reviews for reliability and scale testing.

Image Credit: Anything
How Anything compares to competitors
The AI Apps builder space is diverse; each major player takes a different design tradeoff between control, ownership, and simplicity. Below are direct, documentable comparisons to the competitors:
• Bubble — Bubble is a mature visual no-code platform that gives builders fine-grained control through visual editors and workflows. It requires a steeper learning curve but delivers deep customization within Bubble’s ecosystem. Unlike Anything’s intent-first, AI-scaffolded approach, Bubble expects the user to design flows and data schemas manually and is often chosen when custom logic and long -term maintainability in a visual environment are priorities.
• Cursor — Cursor’s product centers on AI-assisted coding workflows and developer productivity inside an editor. It targets developers who want an AI partner for writing and navigating code rather than nontechnical creators who want to avoid code entirely. Cursor is therefore complementary to Anything’s aim: Cursor helps engineers ship code faster; Anything aims to remove the need to write code in the first place.
• Lovable — Lovable advertises chat driven app and website generation and emphasises generating standard code that can be exported and owned, positioning itself toward founders who want code ownership and control after generation. Its messaging stresses production readiness and ownership, which contrasts with Anything’s more opinionated, turnkey hosting and publishing flow. Lovable explicitly markets code export and owner control as differentiators.
• Base44 — Base44 was a fast-growing conversational app builder that was notable enough to be acquired by Wix, which publicly announced the purchase to fold conversational app generation into Wix’s ecosystem. That acquisition indicates Base44’s technology strategy was to integrate with a larger web-publishing platform, whereas Anything currently operates as a standalone product that bundles publishing, hosting and App Store workflows in one vendor experience. The acquisition also signals consolidation pressures in this market.
• Emergent — Emergent has recently attracted major funding and rapid user growth and positions itself as a “build through conversation” platform that manages full development lifecycles with scalable agent orchestration. Reuters and other outlets reported Emergent’s $70 million Series B and rapid ARR growth, underscoring its investor momentum and ability to scale engineering resources quickly. Emergent’s model and capital profile make it a strong competitor for broad developer and SMB use cases; Anything currently competes by focusing on opinionated simplicity and packaged publishing flows.
Practical implications for Thai creators and small businesses
For Thailand’s entrepreneurs and small businesses, the most relevant questions are cost, localization (language and payments), reliability and code ownership. Anything advertises quick time to launch and integrated hosting and payments, which can be valuable for fast validation. But teams should test export options, payment integrations for local providers, and data portability as part of any procurement decision. Competitors like Lovable emphasize code export and ownership; Bubble emphasizes customization; Emergent and Base44 (now within Wix) bring heavy engineering and platform scale—each is a different answer to “how much control versus speed do I need.”
Final assessment
Anything delivers a clear value proposition for nontechnical creators who prioritize speed and a single-vendor publishing workflow. Its public materials show a feature set aimed at getting apps live quickly, but independent testing and attention to exportability, security and local payment integration remain essential due diligence steps. Prospective Thai users should trial the product against specific use cases and compare it side-by-side with Bubble for customization needs, Lovable for code ownership, Cursor for developer workflows, and Emergent or Base44/Wix for scale and platform integration.
For more details, visit:
https://www.createanything.com
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