What To Know
- According to this AI Platforms and Apps news report, the tool is being hailed as a breakthrough that removes many of the barriers traditionally associated with professional video production.
- A new feature arriving in August will allow a simple photo to be animated into an eight-second video using a text prompt.
AI Platforms and Apps: Google expands access to Veo 3
Google has officially made its most advanced AI video creation tool, Veo 3, available to the public through its Vertex AI platform. Alongside this, the company has released Veo 3 Fast, a streamlined version designed for creators who need quick production speed without compromising too much on quality. Ever since its limited release earlier this year, the platform has sparked global interest, with more than 70 million videos created since May. Businesses have also been eager adopters, generating over six million videos during the early access phase that started in June. According to this AI Platforms and Apps news report, the tool is being hailed as a breakthrough that removes many of the barriers traditionally associated with professional video production.
Google’s Veo 3 AI brings professional video creation to everyone, from businesses to everyday creators.
Image Credit: AI-Generated
How industries are already using Veo 3
The real-world applications of Veo 3 are already visible across industries. Global design platform Canva is building Veo directly into its software, allowing users to produce high-quality video with ease. Cameron Adams, Co-Founder and Chief Product Officer at Canva, explained that this move aligns with Canva’s mission to empower creativity: “By embedding Veo 3 inside Canva AI, users can now bring their biggest ideas to life with video and sound of the highest quality, all within their existing Canva subscription.”
Advertising agencies are also embracing the tool. BarkleyOKRP revealed that they were so impressed with the new features of Veo 3 that they revisited projects originally created with the previous version. Julie Ray Barr, Senior Vice President Client Experience at BarkleyOKRP, highlighted how lip-sync accuracy and synchronization between audio and visuals had dramatically improved. She called the daily advancements “remarkable” and said the technology was reshaping how agencies deliver content at speed.
Localized video creation at scale
Another powerful application of Veo 3 is in personalized marketing. Investment platform eToro used the system to create 15 different versions of the same advertisement, each adapted to a different country and produced in the local language. Shay Chikotay, Head of Creative and Content at eToro, noted that the ads did more than replicate language—they conveyed authentic emotional tone across all markets. “Ironically, AI didn’t reduce humanity; it amplified it. Veo 3 lets us tell more stories, in more tongues, with more impact,” he said. This ability to customize campaigns for multiple regions simultaneously is expected to reshape global marketing strategies.
Features that set Veo 3 apart
Veo 3 and Veo 3 Fast have been designed with creators in mind, offering features that place professional-grade storytelling within reach of anyone:
-Video and sound together: The system generates video and audio at the same time, providing accurate lip-syncing and realistic sound effects.
-High-definition results: Every video is rendered in 1080p quality, making it suitable for corporate, entertainment, or educational use.
-Multilingual adaptability: With native dialogue generation, creators can easily translate their videos into multiple languages to reach global audiences.
-Animating still images: A new feature arriving in August will allow a simple photo to be animated into an eight-second video using a text prompt.
Built with responsibility and safety
Google has emphasized responsibility and transparency in deploying such powerful AI. Every Veo 3 video carries an invisible SynthID watermark, which helps identify AI-generated content and combats misinformation. In addition, the system is covered by Google’s AI indemnity protection, giving enterprises peace of mind when adopting the technology for large-scale use.
Transforming the future of video
The release of Veo 3 to the public marks a significant milestone in AI-driven creativity. By combining speed, accessibility, and professional quality, Google has given individuals and companies a tool that can reduce costs, save time, and unlock new levels of storytelling. Small businesses can now compete with larger firms in producing polished marketing campaigns, while independent creators can experiment with ideas that once required entire production teams.
As AI-generated video becomes more widespread, the creative landscape is likely to shift dramatically. What used to take weeks in production studios can now be accomplished in hours with Veo 3. This democratization of video creation is expected to impact not only advertising and design but also education, entertainment, and corporate communications. With Veo 3, Google is positioning itself at the center of a new era where creativity is faster, more inclusive, and more scalable than ever before.
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