Bluebik’s 2026 AI Strategy Set to Redefine Thai Enterprises

Thailand AI PR News: Bluebik Group Public Company Limited (BBIK) has unveiled its ambitious 2026 business strategy, signaling a decisive shift toward artificial intelligence as the backbone of Thailand’s next phase of digital transformation. The company has set a bold target of 20 percent revenue growth despite global economic volatility, while positioning itself as a regional-to-global advisory leader capable of reshaping how Thai organizations operate, compete, and innovate in an increasingly data-driven world.

According to Bluebik, the coming year will mark a turning point where technology moves beyond being a supporting tool and becomes the core infrastructure of modern business. Speaking during the strategy briefing, Chief Executive Officer Mr. Pochara Arayakarnkul emphasized that organizations can no longer treat digital investment as optional. He noted that accelerated competition, compressed decision cycles, and rising customer expectations demand long-term commitments to AI, advanced data systems, and integrated digital platforms.This Thailand AI PR News report highlights that Bluebik sees artificial intelligence not as a trend, but as the operating system for future enterprises.

Building Intelligent Enterprises as A New Standard

Bluebik’s vision centers on transforming Thai organizations into what it calls “Intelligent Enterprises,” where data and AI guide real-time decisions across every function. The company plans to achieve this by developing a connected digital ecosystem that links technology, people, and data across key industries including finance, insurance, retail, telecommunications, and healthcare. By doing so, Bluebik aims to ensure that digital transformation delivers measurable, practical outcomes rather than fragmented innovation experiments.

Three Strategic Pillars Driving Growth

To support its 2026 goals, Bluebik has outlined three operational pillars. The first focuses on client value and marketing innovation, expanding services for existing clients while aggressively pursuing new opportunities domestically and internationally, particularly in government, education, healthcare, and energy. The second pillar emphasizes operational excellence, including a planned 10 percent workforce expansion and deeper use of AI to improve efficiency and reduce internal costs. The third pillar targets long-term growth through partnerships and mergers and acquisitions, designed to increase recurring income and support complex, large-scale projects.

Mega-Themes Shaping the AI-Driven Future

Bluebik also detailed three major technology mega-themes expected to define Intelligent Enterprises in 2026. The first is hyper-efficient operations and value chains, where autonomous back-office systems and composite AI models dramatically reduce processing time and improve planning accuracy. The second theme focuses on intelligent and adaptive customer experience, using AI recommendation engines, predictive customer service tools, and hyper-personalization to deliver more human-like digital interactions. The third theme addresses digital trust and resilience, emphasizing zero-trust AI access, AI-powered cyber defense, and governance frameworks that ensure transparency and legal accountability.

With a repeat customer rate exceeding 80 percent, Bluebik believes its decade-long track record validates the credibility of its new strategy. The company asserts that its technology readiness and skilled workforce uniquely position it to help Thai organizations overcome structural limitations, adapt to rapid change, and grow sustainably as leaders in the AI-powered digital economy, reinforcing confidence that this strategic direction will deliver long-term national and regional impact.

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