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Thailand AI News

Thailand Turns to AI to Attract Millions of Chinese Tourists

by James Josh September 28, 2025
written by James Josh September 28, 2025
51

What To Know

  • The centerpiece of the new program is the AI Detect system, which enables Tourist Police to scan faces in crowded areas and instantly cross check them against national arrest warrants.
  • The 1155 emergency hotline will operate around the clock, while the official Tourist Police mobile application—available in eight languages including Chinese, Japanese, Korean, Russian, and English—offers real time incident reporting, travel assistance, and an SOS button directly linked to command centers.

Thailand AI News: Tech Driven Security Push

Thailand is rolling out an ambitious AI powered security system to lure back millions of Chinese visitors during the upcoming High Season. The initiative, led by Deputy Prime Minister Captain Thammanat Prompao, aims to bring in at least two million Chinese tourists within the next four months. At a high level inter agency meeting, Thammanat stressed that while diplomacy plays a role, safety and confidence building measures are the real foundation for tourism recovery. In this Thailand AI News report the emphasis is clear—technology is now central to Thailand’s tourism revival.

Thailand rolls out AI powered security measures to lure back millions of Chinese tourists and rebuild travel confidence ahead of the busy high season.
Image Credit: AI-Generated

AI Detect and Smart Policing

The centerpiece of the new program is the AI Detect system, which enables Tourist Police to scan faces in crowded areas and instantly cross check them against national arrest warrants. Authorities believe this proactive monitoring will identify individuals with criminal backgrounds before incidents occur. Officials argue that such measures will not only protect tourists but also reassure local communities that their security is a national priority.

Supporting Tools for Tourists

To further enhance safety, the government has boosted tourist services. The 1155 emergency hotline will operate around the clock, while the official Tourist Police mobile application—available in eight languages including Chinese, Japanese, Korean, Russian, and English—offers real time incident reporting, travel assistance, and an SOS button directly linked to command centers. These integrated services are designed to create a seamless safety net for travelers arriving in Thailand.

Building Confidence Before the SEA Games

Beyond the High Season, the rollout coincides with preparations for the upcoming SEA Games, expected to draw tens of thousands of foreign visitors. More than 270 officials have already been dispatched across 79 key tourist hotspots to manage logistics, assist visitors, and help promote designated safe zones. Data gathering on crimes against tourists is also being expanded, ensuring that international comparisons can be made to highlight Thailand’s security improvements.

A Strategic Bid for Recovery

Officials note that the goal is not only to reach pre pandemic levels of Chinese arrivals but also to signal Thailand’s capability as a secure and tech driven destination. The strategy blends modern surveillance, multi-language communication tools, and inter agency coordination into a single framework designed to restore trust. With tourism being one of Thailand’s strongest economic engines, leaders see this as a crucial turning point to accelerate recovery.

Thailand’s pivot toward AI enhanced tourism security highlights a wider global trend where technology is increasingly intertwined with travel confidence. If the system succeeds in preventing crimes and boosting perceptions of safety, the benefits could ripple well beyond the Chinese market. The next few months will determine whether this blend of AI surveillance and hospitality support can meet the bold target of two million arrivals.

For the latest on AI adoption in Thailand, keep on logging to Thailand AI News.

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James Josh

James Josh is a New York-based writer who divides his time between the United States and Asia. He covers a wide range of business topics for various publications across both regions.

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