What To Know
- According to the Thailand Development Research Institute (TDRI), the domestic AI sector is projected to surge from 48 billion baht in 2024 to a staggering 130 billion baht by 2030 — with an estimated 18% annual growth rate.
- The company, which has grown to include 17 global offices across APAC, EMEA, and the United States, is driving a new era of marketing intelligence in which creativity and data are seamlessly fused through artificial intelligence.
AI Platforms and Apps: Appier Expands AI Marketing Footprint in Southeast Asia
In a strategic move to revolutionize Thailand’s marketing landscape, Appier, a Tokyo-listed AI-native SaaS company, has officially introduced its cutting-edge platform, AdCreative.ai, to the Thai market. Tailored for speed, personalization, and creative scale, AdCreative.ai harnesses the power of Generative AI to transform how Thai brands approach digital advertising and content creation. The launch event, held in Bangkok, drew hundreds of professionals from leading agencies and household brands eager to understand how artificial intelligence can fuel more agile and efficient marketing strategies.
Appier has launched a new AI-based creative platform that can even convert normal blog post into videos
Image Credit: AI-Generated
Appier’s latest expansion into Thailand comes on the heels of successful deployments across Taipei, Seoul, Tokyo, and Ho Chi Minh City. This AI Platforms and Apps news report highlights the country’s increasingly prominent position in the regional tech ecosystem and its accelerated adoption of AI-powered solutions. According to the Thailand Development Research Institute (TDRI), the domestic AI sector is projected to surge from 48 billion baht in 2024 to a staggering 130 billion baht by 2030 — with an estimated 18% annual growth rate. In parallel, PwC Thailand notes that Generative AI is already reshaping functions across industries, ranging from content development and marketing to education and customer support.
Driving Faster and Smarter Creative Workflows
“Marketers in Thailand are being challenged to produce more content at unprecedented speed and across an ever-growing number of digital channels,” said Magic Tu, Appier’s SVP of Global Ad Cloud Sales. “AdCreative.ai isn’t just about automating design — it’s about empowering storytelling through visuals that resonate.”
Serene Lam, Head of Enterprise Solutions Sales for Southeast Asia at Appier, emphasized the platform’s transformative role, stating, “When paired with our predictive and engagement tools, AdCreative.ai becomes a core part of a smarter, more responsive marketing workflow. Thai brands can now respond to dynamic market conditions with greater precision and creativity.”
Early Adoption Among Thai Brand Leaders
Two early adopters of AdCreative.ai in Thailand — Food Passion Group and Rev Edition — shared their experiences during the launch event. Food Passion Group, best known for its Bar B Q Plaza chain and operating over 150 outlets, leveraged AdCreative.ai to reduce creative production times and expand visual output across platforms. Narongwit Pantharaksakul, Head of Marketing Communication & CRM, explained, “We went beyond experimentation. AI has become a key force in our ability to adapt, empower teams, and elevate brand communication.”
Rev Edition, a growing sportswear and lifestyle retailer, used AdCreative.ai in combination with Appier’s AIQUA platform to boost promotions for its flagship running shoes. By blending stock photography, AI-enhanced retouching, and custom templates, the team launched targeted Meta Ads and on-site campaigns with heightened agility and cost-efficiency.
An Integrated Vision for AI in Marketing
AdCreative.ai forms part of Appier’s broader AI ecosystem, which includes Ad Cloud for media activation, Personalization Cloud for tailored user journeys, and Data Cloud for behavior-based analytics. Together, these tools enable marketers to deliver end-to-end experiences — from audience segmentation and creative generation to real-time engagement and campaign optimization.
This fully integrated suite supports both speed and scale, aligning with Appier’s mission to help businesses turn AI into ROI. The company, which has grown to include 17 global offices across APAC, EMEA, and the United States, is driving a new era of marketing intelligence in which creativity and data are seamlessly fused through artificial intelligence.
Thai marketers are entering a new phase where traditional marketing models can no longer keep pace with consumer expectations or platform complexity. Generative AI, as demonstrated by AdCreative.ai, provides a bridge between creativity and performance, allowing brands to act faster, think smarter, and connect deeper. With leading Thai companies already showing measurable gains, the adoption of AI-driven marketing is no longer a future trend but a present imperative. Appier’s strategic entry into the Thai market reinforces the country’s role as a digital innovation hub in Southeast Asia.
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